Jenny Rice.
Director of Design.
Since 2008, Jenny and the Icon design team have shaped hundreds of homes — and 400+ more through our remodeling division. Hot Tips is where the patterns she sees on every project — what works, what doesn't, what's worth the money, what isn't — get written down.
Hundreds of homes of expert analysis.
Recent tips from Jenny.
Custom home design trends: what's hot right now.
The aesthetic shifts I'm watching across the projects we're delivering — and the ones I'm telling clients not to chase.
Read the tip →Creating cohesive interior spaces from room to room.
The simplest discipline that separates a thoughtful Icon home from a catalog showroom — and how we anchor it in The Selection Studio.
Read the tip →Why new Icon homes are measurably more efficient.
Wall assemblies, envelope, mechanicals, and the energy-rating disciplines that move utility bills 30–50% lower than equivalent older homes.
Read the tip →The five selections clients always overspend on.
Where the budget quietly leaks during finish selections — and the substitutions that get you 90% of the look at 60% of the cost.
Read the tip →Want the next tip in your inbox?
Jenny publishes once a month — usually on the first Tuesday. No promotional emails between, no list-selling, no spam. Just the tip.